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Friday, December 4, 2020 | History

3 edition of The Focus Group Research Handbook found in the catalog.

The Focus Group Research Handbook

The Focus Group Research Handbook

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  • 19 Currently reading

Published by McGraw-Hill in New York .
Written in English


The Physical Object
FormateBook
ID Numbers
Open LibraryOL24299286M
ISBN 109780071394536


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The Focus Group Research Handbook Download PDF EPUB FB2

As one of the most popular tools for gathering information in today′s market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group by: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze Cited by: In The Handbook for Focus Group Research, Second Edition, Thomas L.

Greenbaum provides the latest information on conducting effective focus groups. New chapters in this edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting.

Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small results of a qualitative research study like a focus group can/5.

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and 3/5(2).

As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research.

New chapters discuss the technology Reviews: 1. Advanced Focus Group Research; Applied Qualitative Marketing Research - Sampling, Questionnaire Design and Data Collection: Part 2; Basic and Advanced Focus Groups; Chinese Millennial Consumer Behavior: Research Planning, Focus Groups & Semi-Structured Interviews.

"The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies and comprehensively outlines the steps you need to follow to implement. The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

The Focus Group Research Handbook book Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and Book Edition: PRINTABLE, File Size: mb.

A Practical Guide to Focus-Group Research ROSANNA L. BREEN Faculty of Education, University of Technology, Sydney, Australia ABSTRACT This article guides readers through the decisions and considerations involved in conducting focus-group research investigations into students’ learning experiences.

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” Theresa Carilli, Purdue University Calumet.

"An excellent 'focused' book on focus groups – anyone who reads this book. Focus group research can be stimulating, because of the energy at work within a group and because of the analytic challenges of working with data that is a blend of different voices.

Focus groups: an overview --Research decisions --Maximizing the effectiveness of focus group research --Common mistakes in focus groups --The moderator --Focus groups and the technology revolution --Controlling the costs of focus group research --New moderating techniques --Global focus groups --Litigation focus groups --Focus groups with.

Buy The Focus Group Research Handbook New edition by Holly Edmunds (ISBN: ) from Amazon's Book Store. Everyday low /5(4). With the logistics completed, the research team can prepare for the focus group.

Wherever possible, there should be a focus group team. The team should have at least two people. One person is the facilitator and the other is the note taker.

It is important to have a note taker to record the focus group feedback. It can negativelyFile Size: KB. A dozen or so years ago, few social scientists had even heard of focus groups.

Now focus group interviewing is a widely accepted research method. The focus group interview can be defined as “a research technique that collects data through group interaction on a topic determined by the.

In a traditional focus group, a small number of people are pre‐recruited and meet in a nominated (online) place; the moderator leads the discussion, using a discussion guide, with a view to drawing insight from the interactions and contributions of the members of the group.

Online focus groups (also known as OLFGs or OFGs) are the online. Edmunds, H. () The Focus Group Research Handbook. Chicago, IL: American Marketing Association.

This is a useful introduction from a marketing research point of view. As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective.

Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. Book Review: International focus group research: a handbook for the health and social sciences, by Monique M. Hennink. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups.

It is the only hands-on book which explores the process of focus group research.”. International Focus Group Research: A Handbook for the Health and Social Sciences Monique M.

Hennink A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in. 6 3.

THE USE OF FOCUS GROUP IN THE RESEARCH DESIGN The goal of a Focus Group is to have the participants understand the topic of interest to the researcher, irrespective of its use, alone or together with other research methods.

As discussed previously, FG may be considered as much a stand-alone research method as one used in conjunction with other Size: 61KB. International Focus Group Research A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings.

Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This File Size: KB. A focus group is a small-group discussion guided by a trained leader.

It is used to learn more about opinions on a designated topic, and then to guide future action. The group's composition and the group discussion should be carefully planned to create a nonthreatening environment, so that participants feel free to talk openly and give honest.

Buy The Handbook for Focus Group Research by Dr. Thomas L Greenbaum online at Alibris. We have new and used copies available, in 3 editions - starting at $ Shop now. Buy GREENBAUM: THE HANDBOOK (P 2ND ED) FOR FOCUS GROUP RESEARCH Second by Greenbaum, Thomas L (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on eligible orders.3/5(1). Focus groups are group discussions conducted with the participation of 7 to 12 people to capture their experiences and views regarding specific issues closely related to research question (s).

Focus groups data collection method is most suitable for types of studies where multiple perspectives needed to be obtained regarding the same problem. We welcome you to this series of books on focus group interviewing. We hope that you find this series helpful.

In this section we would like to tell you a bit about our past work with focus groups, the factors that led to the creation of this series, and an overview of how the book is organized.

48 Focus Group Research – Out of Focus. Thomas L. Greenbaum (): The Handbook of Focus Group Edition. Sage, pages.

Reviewed by: Torill Strand, Institute of Educational Research, University of Oslo While reading Thomas L. Greenbaum’s revised Handbook for Focus Group Research, I. Book Review: Monique M. Hennink International Focus Group Research: A Handbook for the Health and Social Sciences New York: Cambridge University Press pp.

$ ISBN Show all authorsAuthor: Caren J. Frost. The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.

Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze. This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups.

The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

The contributors, an impressive group of experienced Reviews: 1. The handbook for focus group research. Add to My Bookmarks Export citation. Type Book RMD5MGR - Methods for Graduate Research Section: Week 9 Next: The SAGE Handbook of Online Research Methods Previous: Advanced focus group research.

Library availability. View in catalogue Find other formats/editions. The essay integrates historical, conceptual, and practical perspectives to fully explain the potentials of focus group research, with the goal of advancing a set of understandings about focus group work that attends to its relatively unique potentials for conducting qualitative inquiry across a wide range of topics and disciplinary by: 6.

The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be Brand: SAGE Publications.

The focus group grew out of what Merton, Fiske, and Kendall () referred to as a focused interview. It is traditionally defi ned as a well-designed discussion group that concentrates on a particular topic or topics, is facilitated by a trained moderator, and typically consists of 8 to 12 participants in a formal setting.

focus group research in the social sciences. In marketing research, the moderators However, in this book, I advocate the less structured focus groups in the social sciences as I base my discussion on the social construction of knowledge and praxis/practices, as readers will see later on in this chapter and File Size: KB.

In this blogpost, I’ll provide some resources for doing research using focus groups. There are lots of excellent resources on focus groups, including Barbour’s short guide (), multiple publications by David Morgan and colleagues (Morgan, ; Morgan, Fellows, & Guevera, ; Morgan & Krueger, ), and a more theoretical.

The handbook for focus group research. Add to My Bookmarks Export citation. Type Book Author(s) Thomas L. Greenbaum Date c Publisher Sage Pub place London, New Delhi, Thousand Oaks Edition 2nd ed ISBNISBN This item appears on.

List. perceptions to a need to learn how to conduct focus group research. Planning Having identified the purpose of the study, we began to design the process. We relied mainly on what is generally thought to be the “bible” of focus group research, Focus Groups: A Practical Guide for Applied Research, a text by Krueger and Casey ().published focus group studies, researchers often omit, or briefly gloss over, the details of exactly how they conducted their analyses.

(p.emphasis in original) With this in mind, in the present article we provide a new qualitative framework for collecting and analyzing focus group data in social science by: Overview of the Remainder of This Book The ultimate goal of this book is to provide the motivated reader with the wherewithal to conduct effective focus group research.

Although a slim volume such as this cannot produce "instant experts," it can provide a basis for growth in an area that resembles many things we already do. Much ofFile Size: 1MB.